"Capturing the essence of LA’s golden hour in every sip."
Storytelling / Adobe Illustrator / Adobe Photoshop / Branding / Model Making / 3D Printing / Graphic Application
This is a 5 weeks Project.
Project Brief:
Using a existing beverages on the market, create a brand-new beverages by designing new concepts, brands and stories.
L.A Haze
Capturing the essence of LA’s golden hour in every sip.
Brand
Make a Beverage that makes people feel the Sunset in Los Angeles.
Emphasis on refined mixology, quality ingredients, and high-end cocktail experiences for beach, party, rooftop bars.
Gin is regarded as the foremost among the six primary base spirits in the world of cocktails.
(six base spirits: Gin, Rum, Vodka, Tequila, Brandy, Whisky)
Why Gin？
Mood Board
The limitation of this class is that the design can only be carried out using the bottles already available on the market.
This is the bottle I chose.
Original Bottle
Round cap also represent the sun.
Redesign Cap
1. Sunset Gin
2. Golden Gin
3. Neon Gin
4. Twilight Gin
5. L.A. Sundown
6. Dusk Gin
7. Pacific Gin
8. Noir Sunset
9. Malibu Gin
10. Horizon Gin
11. Crimson Gin
12. L.A. Glow
13. Velvet Dusk
14. Coast Gin
15. Afterglow Gin
16. Amber Gin
17. L.A. Haze
18. Sundown Gin
19. Gilded Gin
20. Breeze Gin
21. Pink Sky Gin
22. Skyline Gin
23. Echo Gin
24. Melrose Gin
25. Nocturne Gin
26. Blush Gin
27. Rose Gin
28. Palm Gin
29. Drift Gin
30. Cali Dusk
31. Lustre Gin
32. Hazy Gin
33. Beverly Gin
34. Topanga Gin
35. Evening Gin
36. Fire Sky Gin
37. Gleam Gin
38. Seaside Gin
39. Mirage Gin
40. Sunkiss Gin
Brand Name
41. Afterlight Gin
42. Tangerine Gin
43. L.A. Noir
44. Sienna Gin
45. Dusky Gin
46. Flare Gin
47. Scarlet Gin
48. Glint Gin
49. Lush Gin
50. Vista Gin
L.A. HAZE
L.A. Glow
L.A. Haze
Vista
Logo Study
PDP Analysis
PDP (product detail page) Analysis
Analysis the information on package. Especially what is necessary to put on.
Prototyping process
Final Direction
Use the characteristic of transparency of gin.
Front
Label
Back
Label
Special Bar Code for Each
Final Design
